Savitz Research Solutions is a network of full service marketing research firms owned and operated by Senior Research Executives, all partners of the firm, with extensive client-side experience.
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| Savitz Research Key Personnel |
The next time you choose a research supplier, ask yourself this key question. Do you want a supplier that understands research or one that understands your business? At Savitz Research Solutions, you get both. You'll get bottom line research solutions at Savitz because you will be working with senior marketing research executives who have extensive client side experience. Our people know how research is used in an organization because they have been on your side of the desk, even in your industry. They know what "actionable" research is because they had to put it into action. Take a look at a partial list of firms where our people have held key marketing and marketing research positions.
Jeffry N. Savitz
Founder and President |
| EXPERIENCE: |
25+ years
Research Director, The Richards Group
Research Manager, Pfizer Pharmaceuticals
Manager of Special Task Force, CONRAIL
Sr. Research Analyst, CBS
Engineering Assistant, AT&T |
| QUALITATIVE AND QUANTITATIVE STUDIES: |
Advertising Development and Tracking, Product Design and
Evaluation, Market Segmentation and Positioning, Customer
Satisfaction, Pricing Research, and Marketing Models |
| EDUCATION: |
B.S. from Columbia University
M.S. and M.B.A. from The Wharton School of the University of Pennsylvania
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| LECTURER: |
The Wharton School, New York University, University of Dallas, University of Texas at Dallas and University of North Texas |
| PUBLISHED PAPERS: |
“Applying Conjoint Analysis to Product Assortment and Pricing in Retailing Research” by Paul E. Green and Jeffry Savitz, Pricing Strategy & Practice: An International Journal, Volume 2, Number 3, 1994 |
Ina Noble
Vice President |
| EXPERIENCE: |
25+ years |
| MARKETING RESEARCH: |
Vice President, Business Development, HCD Research
Account Executive, SMG |
| MARKETING: |
Senior Product Manager, IMS
Senior Product Manager, Dentsply
Program Manager, BD (Becton, Dickinson and Company)
Product Manager, BD
Product Manager, EM Diagnostics |
| QUALITATIVE AND QUANTITATIVE STUDIES: |
Among Consumers, Physicians and other Healthcare Professionals including: Product Evaluation, Segmentation Studies, Pricing, ATU, Customer Satisfaction, Concept Testing, Tracking Studies, Messaging Studies, Multivariate Analysis, Focus Groups, In-Depth Interviewing, New Product Development |
| EDUCATION: |
B.S. from University of Pennsylvania
M.B.A. from Rutgers University
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Karen Burris
Vice President |
| EXPERIENCE: |
25+ years |
| MARKETING RESEARCH: |
Principal, Consumer Directions
Director of Marketing, Baylor Health Care System
Senior Marketing Consultant, Merrill Lynch
EF Hutton |
| QUALITATIVE AND QUANTITATIVE STUDIES: |
Focus Groups & IDIs (moderated over 3,000) including Product Evaluation, Segmentation Exploration, Pricing, Customer Satisfaction, Concept Testing, Tracking Studies, Messaging Studies and New Product Development |
| EDUCATION: |
M.B.A. from Texas Christian University
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Dana Slaughter
Vice President – Qualitative Research |
| EXPERIENCE: |
15+ Years |
| MARKETING RESEARCH: |
Slaughter Branding Qualitative Consulting, Head Honcho
Baylor Health Care System, Research Manager |
| MARKETING: |
Senior Brand Manager for Potato Chips, Frito-Lay
Customer Marketing Manager for Wal-Mart, Frito-Lay
Associate Brand Manager Kids Marketing, Pizza Hut
Service Line Manager, Baylor Health Care System |
| QUALITATIVE AND QUANTITATIVE STUDIES: |
Depth in Food, Restaurants, Retailing, and Healthcare. Expertise in Online Immersive Qualitative Research, in addition to traditional Focus Groups and In Depth Interviews. Issues Explored: Advertising creative; Consumer motivations; Product/Service optimization; New product introductions; Home-use testing; Packaging and merchandising design; Website usability; Brand positioning; Brand identity and imagery. |
| EDUCATION: |
B.B.A and M.B.A. from Southern Methodist University, Dallas, TX
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| MEMBERSHIPS: |
Qualitative Research Consultants Association |
Dr. Mike Morgan
Vice President , Marketing Science |
| EXPERIENCE: |
15+ years |
| COMPANIES: |
Vice President, Nexus Business Information
Vice President Marketing Science, M/A/R/C Research
Sr. Manager Database Marketing, Sprint
Assistant Professor of Marketing, Cornell University |
| EXPERTISE: |
Data mining, multivariate statistical analysis, forecasting, segmentation, brand switching, customer value, scoring, pricing and other marketing models. |
| EDUCATION: |
PhD and MS, University of Texas at Dallas; BA, University of Texas at Austin
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| PUBLICATIONS: |
Journal of Retailing, Journal of Consumer Research, Journal of Business and Economic Statistics, International Journal of Research and Marketing, Journal of Product and Brand Management, Marketing News |
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